DS Virgin Racing + HPE

Served as Creative Director on this partnership spot for Virgin Racing and Hewlett Packard Enterprise: How does HPE show up at Formula E? In a series of thrilling races held in cities across the planet, Formula E is paving the way for mass consumer adoption of electric vehicles. DS Virgin Racing team engineers use Hewlett Packard Enterprise compute, storage and analytics to crunch vast volumes of performance data and feed guidance back to the team's racecar drivers.