TAKE THIS LOLLIPOP 2.0
Had the pleasure of assisting my long time collaborator and interactive storyteller Jason Zada in his re-imagining of his Facebook Viral sensation "Take this Lollipop" which became the most liked app on Facebook nearly a decade ago. Now, in 2020 we created a brand new interactive experience where users engage in a Zoom-type social horror experiment. I served as a creative director in helping visualize the experience. In the last 2 months it has become another hit going mega-viral, for a second time, 9 years later. 100 million views, across multiple social media platforms including Tik-Tok, Instagram and Youtube, and counting. Experience it here: takethislollipop.com and watch the case study below:
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DIDDY DANCE-A-THON
Diddy and Ciroc on marketing a Dance-a-thon where Diddy asked everyone to put on their dancing shoes at home using IG Live to help raise money for healthcare employees in underserved communities, and a number of superstars -- including Jennifer Lopez, Drake, and LeBron James -- joined the effort.
