Viola Cannabis

In this short directed by David A. Clark, it tells the story of Purple Reign, a new cannabis strain developed by BFF x Viola (ex-NBA baller Al Harrington's company) to support social justice reform. The exclusive, limited edition strain exemplifies black ownership, collaboration, & innovation within the cannabis space. Now, more than ever it is imperative that black-owned companies work together to prioritize equitable opportunities for people of color.